5 Steps to Improve Your Marketing Message
Your marketing messaging strategy is the difference between brand recognition and getting drowned out by the crowd. It’s critical for startups to get noticed as early as possible — the vast majority of new businesses fail within a few years, with more than 20% going under in just one year.
The right message, driven by your values, mission statement, and unique value proposition (UVP), can help you grow even in tough economic times. Here are five steps to help you hone your marketing message and get noticed by the right leads and investors.
1. Understand the Competition — Then Do It Better
If you want to stand out, you need to know what you’re up against. Understanding your audience’s pain points is one of the fundamentals of great marketing messaging. You want to quickly and succinctly state what problem your solution can fix that others can’t.
To do this, you need to look at your competitors — not to mimic their strategies, but to understand where they fall short. What client frustrations are they solving? More importantly, what aren’t they solving?
This is where strategic market research comes in. Dive into competitor reviews, explore their messaging, and identify the gaps. This isn’t about copying; it’s about outpacing. With promanda, we help marketers with zero-to-one messaging creation that fills those gaps and differentiates your brand from the noise.
2. Be Curious About Your Customers — Relentlessly
Getting curious about what your customers want is more than just good business sense; it’s a marketing superpower. If you don’t know what’s resonating with your audience, how can you be sure your messaging is hitting the mark?
Ask clients for feedback on everything—from their first interaction to the onboarding process. Dig deep into your analytics and use data-driven insights to refine your messaging. Curiosity is the engine of innovation.
promanda enables you to test messaging before it goes live, ensuring it resonates with your audience and isn’t just another drop in the content ocean.
3. Align Your Messaging with Your Mission — and Make It Matter
Ask yourself “Why?” about everything you do. Why did you start this company? Why does your product matter? Why are you passionate about solving this problem?
These “Whys” should form the backbone of your mission statement, which then underpins your messaging. The best marketing doesn’t just sell a product—it sells a vision. With promanda, you can craft messaging that not only communicates your mission but does so in a way that’s compelling and authentic.
4. Be Authentic — Because Everything Else Is Noise
Whether you’re replying to comments on social media or creating a product demo video, make sure every piece of content is authentically you. Your brand voice should echo your firm’s values, mission statement, and overarching goals.
Here’s the reality: AI has made it easier than ever to create content—but it’s also made it easier than ever to create noise. Your audience can smell generic from a mile away. Authenticity isn’t just a differentiator—it’s a necessity.
promanda ensures your messaging doesn’t just blend in with the thousands of AI-generated blurbs floating around. It cuts through the noise with strategic, value-driven messaging that speaks directly to your audience.
5. Scale Your Messaging Strategy with Experts — Or the Right Tools
Early-stage startups don’t always have the marketing expertise to craft a full-scale messaging framework. Instead of spinning your wheels, consider tapping into expertise that can accelerate your go-to-market messaging.
But here’s the thing—you don’t always need to onboard a pricey Fractional CMO. With promanda, you get the messaging expertise of a full team, but with the speed and efficiency of AI. We help marketers with zero-to-one messaging creation, so you can go from idea to impact without the guesswork.
Final Word: Start Messaging Like You Mean It
The combination of product-market fit and an effective messaging framework lays the foundation for massive growth. But only if your messaging is clear, authentic, and built to cut through the noise.
If you’re ready to stop guessing and start messaging, sign up for promanda or book a live demo. Discover how you can craft powerful brand narratives that resonate, differentiate, and drive real results.
